Closed, a jeans brand that provides designer styles based in Hamburg, has launched a denim vending prototype machine in Florence, Italy to see how people embrace jeans-on-the-go. If the concept seems to take off, the idea is that it will be setup in train stations, bus stations and airports around Europe so those jet-lagged and unclean can find themselves in a new and clean pair of jeans.
Interesting concept, I just wonder how the machines handle returns, since finding the right fit for jeans is nearly as hard to attain as world peace.
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